GDP Ep18 - Getting your re-branding right!
Piyush continues the discussion on rebranding from the last episode and talks about the steps you need to follow to get it right.
The following is covered in this episode:
- Know the vision and backstory (develop brand's core idea)
- Ask, research and analyze
- Hire right for the project. Do not haste
- Test on all mediums, in all colors - have a toolkit
- Seek feedback from a focus group
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