GDP Ep24 - Getting started with Email Marketing

Emails are often mistakenly considered as ineffective by businesses and marketers. With the advent of Social Media, there is a lot of stress on acquiring customers via other channels including Ads. But contrary to the belief email marketing is still the most impactful and cost-effective way of reaching out to your customers. In order to ensure that your email list helps you grow, you need to follow certain customer-first principles. 

Piyush breaks down Email Marketing and why one should be including it their business stack. This is the 1st episode of a 5-part series that will help you get started with your own email list.

The following is covered in this episode:

• Why email marketing?
• What is an email list and how can it help your business
• Setting goals for your email list
• Using an Email Marketing service provider.

Piyush recommends MailChimp as the best SMB Email Marketing tool for you to get started. 

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